These two categories are broad classes of search engine optimization or SEO techniques and they are called on site and off site categories. This article concentrates on both in order that one should know exactly what each one entitles. These two categories are the two main ways and one can rightly say that the offsite methods of SEO are quickly overtaking the legacy ways of putting a website on the internet.
Method 1 - On site optimization
On site methods refer to the different ways to enhance web presence and these are carried out directly on the website which one desires to have promoted. The first way in the onsite method of search engine optimization is to use key words that will direct a search to this particular web site. One must walk in the searcher’s shoes and see if they can identify certain key phrases that seem to draw one’s attention. If this is not carried out then traffic will not flow to one’s website as much as they would like it to.
Method 2 – Off site optimization
The second method of increasing inward flow is through an offsite SEO means by increasing the number of back links on a website and this is done by having many number of inbound or inward links to a particular website. Usually these web links are provided on other websites and they lead a customer to this page when the links are clicked. Initially, these were not monitored by Google when they displayed search results. Of late, Google has taken to keeping account of the number of back links to a page and these help on proving the popularity of a web site based on the amount of traffic directed into this parent web site from other websites. This is a powerful method of offsite marketing to a particular page and one can never pay it down if he wanted a high Google ranking.
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This kind of SEO can also be done when using affiliate marketing through other websites and one can earn if his advertisements are clicked and viewed. This ＳＥＯ increases the number of hits one receives on his website and it automatically increases its ranking on the pages of search results.
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